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Masters' Union University · Creative Studio · Cohort 2
Content that slaps. We back the rest.
Nine students. Nine videos a month. One has to cross 100k views. That is the whole deal. You get ₹50,000 a month and the full Creative Studio behind you: studio space, equipment and creative direction.
Applications close 10 October, 11:59 PM IST
Cohort 2 applications closed on 10 October. Late entries are read for the next cohort.
Cohort 2 starts 13 October
9
Seats · Cohort 2
9
Videos a month
100K
One must cross
₹50K
A month
The Why
We tried this once. It worked.
Before any of this was a programme, we ran a simple experiment: take one Masters' Union University student, put real creative direction behind her, and see what happened.
11
Videos posted
9M+
Views
We put one Masters' Union University student, Prisha, in front of real creative direction. She posted 11 videos. They crossed 9 million views. That was the trigger for all of this.
The takeaway was simple: with the right backing, becoming a creator is a real path, not a gamble. Project Nine Lives is us doing for nine more students exactly what we did with Prisha, and Creative Studio exists to make sure they get everything they need to make it.
Cohort 1
Meet the creators from Cohort 1.
Cohort 1 started on 1 August. Six creators, one reel each. Watch, then go and follow them.
01 What it is
Pick a thesis. Prove you can execute it. Get backed.
Project Nine Lives is a Masters' Union University Creative Studio programme. It runs alongside your degree, never inside it. You pick a thesis, build your own account on it (your name, your channel), and Creative Studio backs it so it grows faster than it would alone. Opt-in, selective, and earned.
What it is
- ✓A Creative Studio programme at Masters' Union University. Selective, opt-in, and earned.
- ✓Real backing: ₹50,000 a month, studio space, equipment and creative direction for your own account.
- ✓A model built on output. Ship consistently, at a level that moves numbers.
- ✓Nine seats in Cohort 2. A genuinely limited number.
What it is not
- ✕Not an intellectual property. No Nine Lives channel, show or format. It's your content, your name.
- ✕Not curriculum. No credits, no grades, nothing on a transcript. It sits outside the academic programme.
- ✕Not permanent. A place is held month to month, for three months at most, kept by output, and it can be lost.
What's a thesis?
A thesis is a specific content lane with a proven angle and a real audience, for example "the economics of one cricket match" or "the biology behind everyday habits". We have mapped and scored 100 of them. The account you build has to sit on one of these 100 (or one you pitch into the list). That is the IP you commit to. Explore the 100 theses →
02 How it works
How you get in. A filter, not a form.
Four steps, in order. Selection assesses three things: whether you can execute, whether you hold a genuine point of view, and whether you'll keep going when it gets repetitive.
01
Pick your thesis
Choose one of the 100 theses, or pitch your own into the list and make the case in your deck. This becomes the lane you build in. Pick one you can commit to for months, not an afternoon.
02
Make the video
Turn the thesis into a finished, watchable short-form piece. Not a treatment or a moodboard. This proves you can execute, not just describe.
03
Send vision & video
Submit the video with a written vision, preferably a deck. Where the account goes, who it's for, what it looks like six months in.
04
Review
No interview: your video speaks for itself. We watch every one and read every deck, and selected creators hear from us before Cohort 2 starts on 13 October.
03 The Rules
Nine videos. One has to pop.
The name is the rule. A cat gets nine lives; you get nine videos. Every month resets to zero, and two non-negotiables decide whether your seat carries into the next one, for up to three months.
Rule 1 · Cadence
Upload 9 videos
EVERY MONTH
9
Upload nine videos every month, minimum. This one is non-negotiable. Land eight and you are out. Nine lives, nine shots, no rounding up.
Rule 2 · Outcome
One has to land
EVERY MONTH
100K
At least one of those nine has to cross 100k views. Non-negotiable. Nine uploads and nothing breaks 100k, and you are out.
You lose your seat if:
- You upload fewer than nine videos in a month. Eight is still out.
- Not one of your nine crosses 100k views that month.
- You go dark, or arrive at the monthly call with no work, no plan, no movement.
This is not punishment. Nine seats is a hard limit; one held by someone standing still is one taken from someone who would run with it.
04 The Upside
So what if one actually pops?
100k is the floor that keeps your seat. The real game is the video that runs away from you. Here is what each level unlocks.
100K
The floor
One video past 100k keeps you in the cohort for another month. Not the goal, the bar. Clear it and your seat is safe.
1M
Now it is working
A million views means the thesis has legs. We double down: sharper creative direction, more studio time, and you become the case study the next cohort hears about.
10M+
Different conversation
At this point you are not a student chasing a bar any more, you are a channel with momentum. Brand interest, bigger swings, and a real audience that is yours to keep.
05 The Backing
What you get. Backing that's hard to assemble alone.
₹50,000/month
The first one lands when you are selected, then one for each month you keep your seat, up to three. Straight into travel, shoots and production. Money that goes into the content, not around it.
Studio space
Access to state-of-the-art Creative Studio spaces to shoot in. Book it, light it, use it.
The equipment
State-of-the-art cameras, lenses, lighting and audio. The kit a real channel runs on.
Creative direction
Mentors shaping angle, format, hook and quality. You bring the raw material, they sharpen it.
The space you'll actually shoot in
Real sets and real gear, inside Masters' Union University. Book it, light it, use it.
Priority access to creators Masters' Union University invites
When Masters' Union University brings creators in to shoot, you are in the room with them. People like:
Samay Raina
Tanmay
Ziki
06 The People
Who you'll be working with.
Mentor / Consultant
Creative direction, angle, format and quality. The first point of contact for the work itself.
07 The Arc
How a cohort runs, start to finish.
BY 10 OCT
Thesis, video, vision
No interview: your video speaks for itself. The filter that decides the nine.
13 OCT
Cohort 2 starts
Selected creators hear from us before day one.
EVERY MONTH
Upload the nine
Minimum nine videos a month. Build the body of work. Eight and you are out.
EVERY MONTH
Land one past 100k
At least one of the nine has to cross 100k views, or the seat opens up.
EVERY MONTH
The cohort call
Review, intent check, course-correct, together in the room.
THROUGHOUT
Stay above the bar, stay in
A place is held month to month, up to three months, never granted once.
Why "Nine Lives"? A cat is famous for getting nine attempts at the same fall. It lands, shakes it off, and goes again. That's the spirit of the programme: an account rarely works on the first try. Project Nine Lives gives you the backing, the direction and the runway to keep landing on your feet. Post after post, month after month, until the numbers move. Nine chances, one thesis, every life spent on the work.
08 Apply
Think your content slaps? Prove it.
Pick a lane, make one video, and send it over with your pitch. We read every submission. The filter is the work, not the form.
Cohort 2 applications close at 11:59 PM IST on Saturday 10 October. Cohort 2 starts on Tuesday 13 October.
Cohort 2 applications closed on 10 October. Send yours anyway: late entries are read for the next cohort.
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Application in.
Thanks. We have your pitch and video. If it slaps, you will hear from the team. Nine lives start now.
Got something that slaps?
Pick a thesis, make one video, send it with your deck. Nine seats. Nine lives each.